What's the Question? - The Book
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    • To deliver insights, why?-questions are needed
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    • Why Market Research is Like Drilling for Oil
    • Bridging the gap between market researcher and marketeer
    • Judge or explorer: The future role of the market researcher
    • More impact for market research (and market researchers)
    • The most promising new market research tool comes from the 19th century
    • The one question every market researcher should ask
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Learn how to figure out what's the question

workshops what is the question?
We love to share our knowledge and help you to become a better market researcher. In recent years we have trained hundreds of market researchers and marketing professionals across the world. 

Our workshops and trainings are always tailor-made. We use cases from the participants own practise. This way we make sure that the knowledge and skills gained are directly applicable for the participants. 

 Subjects that we can include are:  
  • The gap between market researchers and marketers (and how to close it?) 
  • What information is needed for a good market research briefing and proposal (and how do you find it?) 
  • How to get from research need to the perfect research proposal?

Sessions can last anywhere between two hours and 2 days.

If you are interested in an educational and inspiring workshop on how market research can be better fit to the needs of the users, please fill in the form below. 

    Yes! I want to learn more about the workshops you're offering

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  • Home
  • Reviews
  • Buy 'What's the Question?'
  • The book
  • Masterclasses
  • Our blog
    • To deliver insights, why?-questions are needed
    • Insights: why isn’t market research delivering them?
    • Why Market Research is Like Drilling for Oil
    • Bridging the gap between market researcher and marketeer
    • Judge or explorer: The future role of the market researcher
    • More impact for market research (and market researchers)
    • The most promising new market research tool comes from the 19th century
    • The one question every market researcher should ask
    • The Shaky Business Case of Insights
  • Contact
  • Bonus!