In this part of the website you will find all of the models decribed in the book, as downloadable image files. Feel free to use them or adapt them to your own needs. Just mention where you got them from.
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Useful videos, white papers etc.
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Images and models described in the book
(In order to use them, simply download them) |
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Ray Poynter speaking about the most important developments in market research.
'The Future of Insights', a very interesting piece of research, that quantifies the gap between what Marketing needs and what Insights delivers. Read the pdf here: http://www.wfanet.org/pdf/Future-of-Insights-Project.pdf or watch the video below.
'Earning a seat at the table'. An very important piece of research, highlighting best practises in Insights management. By Robert van Ossenbruggen.
An article containing a number of scenario's for the future of our industry. By Robert Moran.
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